Middle East and Africa Sports Apparel Market is Anticipated to Grow at a CAGR of 4.8% by 2029
The Middle East And Africa Sports Apparel Market which had a value of USD 15937.44 million in 2021, is anticipated to grow at a CAGR of 4.8% from 2021 to 2029 to reach a value of USD 23190.43 million. The market report created by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis, and consumer behaviour in addition to market insights like market value, growth rate, market segments, geographical coverage, market players, and market scenario.
Consumer interest
has been piqued by the availability of sports apparel with enhanced qualities
like moisture management, temperature control, and other performance-enhancing
features that prevent discomfort and potential injury, who have been observed
to be willing to pay more for such added benefits. Sports clothing is made to
fit better, especially while engaging in strenuous exercise or maintaining an
active lifestyle. Depending on the sport or activity the wearer engages in,
they are produced from a range of materials, including cotton and spandex, and
have various qualities.
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Drivers
Growing
participation of physical activities around the world and prevalence of
athleisure’s
The market for
sports apparel is expected to grow significantly as consumers become more
motivated to participate in physical activities such as yoga, aerobics,
swimming, and running. The desire to keep up with the latest fashion trends
while maintaining a sporty appearance is propelling the sports apparel market
forward.
Furthermore,
the increasing participation of women in sports and fitness activities, the
growing crossover between sports and fashion, and the increased presence of
fashionable sports apparel are expected to drive market demand and growth.
Heavy
promotions by manufacturers through digital platforms
The key
players in the sports apparel market are leveraging the media industry and
spending heavily on advertising and celebrity brand endorsements to persuade
consumers to participate in sports and fitness activities. Furthermore, the
collaboration of athletes with premium brands is persuading customers to
purchase active wear. As a result, these innovative business strategies and
marketing are expected to drive market growth.
The
distribution channel is very important in distributing products and reaching
the masses. As a result of their active participation in market expansion,
manufacturers' distribution channels become top priorities, necessitating the
need to diversify them.
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Opportunity
Manufacturers
in the sports apparel market are paying more attention to design and comfort,
and their innovation is creating lucrative opportunities for brands to
introduce appealing and stylish sports apparels. They are focusing on key
marketing strategies such as kit sponsorships, endorsements, and so on in order
to remain competitive and differentiate themselves from the presence of other
players in the market.
COVID-19
Impact on Sports Apparel Market
Rising health
and self-consciousness, as well as a desire to live an active lifestyle and
appear fit, are motivating consumers to incorporate sports and fitness
activities into their daily routine. Consumer interest in outdoor individual
sports participation increased dramatically as a result of the impact of
COVID-19. This increased participation has resulted in a shift in market
dynamics, increasing demand for sports apparel.
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Middle East
and Africa Sports Apparel Market Scope
Type of print
- Water Based
- Silicone
Emboss
- Reflective
Transfer
- Pigment
- Photo Print
- Others
Material
- Natural
- Synthetic
Distribution
channels
- E-Commerce
- Supermarket/Hypermarket
- Brand Outlets
- Discount
Stores
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